Choosing where to stay in Madeira can make or break your trip. The island is small — just 57 km long — but each area has a completely different character. Whether you want a lively city base in Funchal, a quiet hillside villa with an ocean pool, or a coastal apartment near the airport in Santa Cruz, this guide covers everything you need to know.
We've put together this guide based on real local knowledge — and all the apartments listed here can be booked directly from local Madeiran owners, with no Airbnb or Booking.com fees.
Best Areas to Stay in Madeira
🏙️ Funchal — Best for First-Timers
The island's capital and the most popular base. Funchal has the best restaurants, nightlife, cable cars, markets, and transport links. The Old Town (Zona Velha) is atmospheric and walkable. São Gonçalo, just above Funchal, offers stunning panoramic views and quieter streets. Best for: couples, city lovers, first visits to Madeira.
🌊 Santa Cruz — Best for Families & Beach
Santa Cruz is a charming town on the east coast, just 10 minutes from the airport. It has Madeira's only sandy beach (Prainha), a lively waterfront, and excellent seafood restaurants. Much cheaper than Funchal with a more authentic, local feel. Best for: families, longer stays, beach lovers.
🌿 Ribeira Brava & West Coast — Best for Nature
If you want to explore Madeira's wild west — the dramatic Ponta do Sol cliffs, the black sand beaches of Seixal, and the levada trails — staying on the west coast puts you right in the middle of it. Quieter, more dramatic, and stunningly beautiful. Best for: hikers, photographers, nature lovers.
🏔️ North Coast — For the Adventurous
Porto Moniz, São Vicente, Santana — the north coast is rawer and wilder than the south. Natural lava pools, dramatic cliffs, and practically no tourists. You'll need a car. Best for: explorers, road trip lovers, experienced travellers.
Best Apartments in Madeira — Book Direct
All apartments below are listed on madeira.rentals — Madeira's local alternative to Airbnb. You book directly with the owner, pay no platform fees, and get a more personal experience.
💡 Local Tip: Book Direct & Save
When you book through Airbnb or Booking.com, you pay 15–20% in platform fees — split between you and the owner. On madeira.rentals, you book directly with the Madeiran owner. Same apartment, same owner, lower price. Many owners also offer flexible check-in and local tips you won't find on any platform.
What to Know Before You Book
How far in advance should I book?
Madeira is popular year-round, but peak season runs from June to September and around New Year. For summer stays, book at least 2–3 months ahead. The shoulder seasons (April–May and October–November) offer excellent weather and more availability.
Do I need a car in Madeira?
It depends where you stay. In Funchal you can walk to most things and use taxis or buses. If you want to explore the west coast, north coast, or the mountains, a car is essential. Most apartments on madeira.rentals offer free private parking.
Which area has the best weather?
The south coast (Funchal, Câmara de Lobos, Santa Cruz) gets the most sun. The north coast is cloudier and receives more rain — which is why it's so lush and green. At altitude (above 1,000m) it can be cold and misty year-round.
Frequently Asked Questions
Where to stay in Madeira for the first time?
Funchal is the best choice for a first visit. You'll be close to everything — restaurants, the cable car, the Old Town, the marina, and day-trip buses to all parts of the island. The São Gonçalo neighbourhood above Funchal offers quieter streets and panoramic views.
Is Madeira expensive to stay?
Madeira is generally more affordable than the Algarve or Lisbon. A good apartment in Funchal runs €120–200/night for a couple. Luxury villas start around €500/night. Booking directly from local owners through madeira.rentals saves you 15–20% compared to Airbnb prices.
What's the best area for families?
Santa Cruz is ideal for families — it has Madeira's only sandy beach (Prainha), calm streets, good supermarkets, and is just minutes from the airport. The Funchal marina area also works well with children.
Can I find apartments with a pool in Madeira?
Yes — many apartments on madeira.rentals have access to shared or private pools. The Sky Loft, Panoramic 2BR, Luxury 2BR, and the Saudade Residence all offer pool access. The Saudade Residence has three private ocean-view pools.
Find Your Perfect Apartment in Madeira
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